The Rocky, Dead at 149 and 5/6th’s


Final Edition from Matthew Roberts on Vimeo.

It’s a sad day today as the oldest newspaper in Colorado printed it’s last edition.

About the only thing I remember about “The Rocky” was my grandpa speaking of it as the tabloid when I would spend at their home in Cheyenne.
As a kid I would be amazed how large the Denver paper could be and how hard it would be to carry that…

There were 2 very different papers each day at their house, unlike back home where they were almost the same.

I had routes for both the morning and evening editions of the Journal & Star in Lincoln, NE now the Journal-Star is one paper.
Almost everyone subscribed to the paper, Sundays were easy give one to everyone.

In the past couple of years I watched both the Lincoln and Omaha World Herald build gigantic new press buildings and facilities, this is a dying business what are they thinking?
www.Omaha.com is what I think one of the WORST web portals ever created, almost like they want to torture you to buy the paper.  The RSS feeds never work right, at least they dumped the stupid login to read the paper.
If this is how they hope to survive, they are doomed.  

I don’t think the product changed, just the presentation.

It’s a Internet world and they need to grow into it, Lincoln has a GREAT site.   Omaha.com needs to get creative with their site and quit letting the DEVELOPER control the layout.  But that’s just a guess.
It will be sad when we loose the last daily for a major city, and I bet we see it before the end of the year.

Did you watch the video?

Is it not ironic that the paper did their goodbye in a video hosted on a viral site such as Vimeo?
Internet killed the newspaper star.

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